We’re highlighting the plight of new businesses that were committed prior to the pandemic.

Do not hesitate to Contact Us if you’re a business in the same situation.


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Welcome to – a collection of New Canadian Businesses who have found themselves ineligible for essential Federal COVID 19 Supports, despite the undeniable and often un-survivable impacts to their businesses.

The goal of this page is to create a gathering space for these businesses to share their situations and amplify their situations and voices in hopes of legislative change.

A bit about our situation;
The primary federal programs put in place to support small business impacted by COVID include:

The Canadian Emergency Wage Subsidy (CEWS)
The Canadian Emergency Rent Subsidy (CERS)
The Canadian Emergency Business Account’s new extension (CEBA)
The Highly Affected Sectors Credit Availability Program (HASCAP)

These programs have proven their worth as crucial federal supports for small business through this COVID-19 crisis, and in have saved many industries from being decimated, especially when it comes to small and medium sized businesses.

Unfortunately, there is a subset of NEW business for whom the pandemic, especially the onset second wave, has been or will be catastrophic – but whom are ineligible for CEWS, CEBA, CERS & HASCAP due to having no demonstratable revenue either last year nor in January or February 2020.

Due to ineligibility at the Federal level, we are seeking access to these support programs from the Federal Government before it is too late to save these new businesses.

These businesses include:

Any business who opened on March 1st or later and was forced to close or reduce operations immediately
Any business who was ready to open in the weeks just post March 15th, but was prevented in doing so due to regional/provincial orders
Any business who was delayed from opening due to pandemic-related delays such as the delivery of supplies

These businesses have the ability to demonstrate that they are genuine, invested small business through presenting one or more of the following, dated prior to March 15th, 2020;

Proof of loans/financing/expenditure
Proof of long term leases
Contracts for building and construction

These businesses can also often demonstrate the second wave of COVID-19’s impact by;

Comparing revenue in one period to the period prior to it
Demonstrating the impact that the winter months have on their planned capacity and their ability to use the outdoors as they did through the summer
Demonstrating that they are, post September 2020, operating at a loss and owners are forced to personally subsidize wages, rent

Business who fall into this category face laying off staff, closure, forfeiture and/or bankruptcy due to the current eligibility structure of these critical federal programs.

It is critical to note that 100% of these businesses were completely legally and financially committed prior to the pandemic. They face the same operating conditions as their peers; with none of the same support.

News Coverage

Chek News

Road to Recovery: Victoria cafe pushes for federal financial support after opening at start of pandemic

Capital Daily

Victoria businesses, slipping through the cracks, are pleading for federal financial aid

News Coverage

CBC News

Guelph businesses pushing to stay open

Times Colonist

Scarlet Osborne CBC

CBC’S Canada Tonight

Making headway for small business

Vancouver Sun

Startups fall through gaps in governments’ pandemic aid programs

CTV News

Coast Reporter

New businesses lose out on access to key federal benefits

CTV News

Toronto Sun

Too many struggling small businesses are falling through the cracks of federal and provincial support programs

CBC News


Many small businesses continue to slip through the cracks of government support programs

Canada’s National Observer

Globe and Mail

Federal Rent Program still leaves small businesses behind, lobby group says

Coast Reporter

Douglas Magazine

Victoria restaurant owner lobbies to Save Startups during the pandemic


Calgary Herald

Without international visitors, Banff’s ‘devastated’ economy is running out of time


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